Noticias

Caption:NOVAX Material & Technology is honored with the 2025 Excellence Summit Award for Outstanding Leadership.

Since founding NOVAX in 2006, Chairman Yang Lien-Chih has been committed to driving the company’s growth. In 2008, under his leadership, the team earned certification from Germany’s VDA QMC for AdBlue®, making NOVAX the first fully compliant local manufacturer of diesel exhaust fluid.

From the early setback of their first antibacterial product to transforming adversity into opportunity through AdBlue®, Yang has upheld his vision through challenging times. Today, he has established NOVAX’s five-core business divisions—AdBlue® diesel exhaust fluid, waste mattress recycling and reuse, ROSEs rapid fermentation, DLED intelligent lighting control systems, and thermosetting plastic pyrolysis R&D.

This year, Yang’s lifelong philosophy of “reverence for nature, altruism, and collective benefit” earned him the 2025 Excellence Summit Award for Outstanding Leadership. His recognition stands as a testament to the principle that true leaders do not wait for the future—they shape it. Chairman Yang not only steers business success, but carries a mission to foster social and environmental well-being.
Building deep expertise through disciplined learning, and anticipating emerging trends to stay ahead of the market.Born into a farming family, Mr. Yang Lien-Chih experienced a humble and challenging upbringing. With a bedridden father and a mother who worked tirelessly to support the family, Yang developed a strong resilience and a deep desire to transform his life through knowledge. Motivated by the determination to repay his parents and give back to society, he chose to walk a more demanding path. Upon receiving his university entrance results, Yang had the opportunity to attend National Defense Medical Center as a medical student. However, he made a bold decision to pursue Chemical Engineering at Tunghai University instead—laying a solid foundation for his future in science and industry.

After graduating, Yang began his career as a process engineer at Formosa Plastics. He later advanced to senior roles at world-renowned corporations such as DuPont and Bayer, where he gained extensive experience in supply chain management, quality assurance, and strategic marketing. He led multiple corporate transformation projects, accumulating hands-on insights into international business operations. During this time, Yang came to understand a critical distinction: “Between technology and value—only one truly moves the market.” This realization would become the cornerstone of his future entrepreneurial journey.

In 2003, Yang launched his first startup, focused on nano photocatalyst antibacterial products. However, the outbreak of the SARS epidemic severely disrupted the supply chain, leading to a production standstill. Yang endured that 'dark chapter' with unwavering conviction. Instead of chasing short-term trends, he made a firm resolution—to build solutions that truly drive societal change.

By the end of 2006, having gained both technical advantage and strategic foresight, Yang secured NT$15 million in startup capital. The following year, he directed his efforts into developing AdBlue®—a diesel exhaust fluid critical to reducing emissions. He was quick to detect tightening European environmental regulations, and foresaw a surge in demand across Asia. Within six months, his team successfully formulated a compliant solution and launched full-scale production. After years of refinement, NOVAX received certification from Germany’s VDA QMC in 2008, becoming Taiwan’s first fully local manufacturer covering R&D, production, storage, logistics, and on-site dispensing.

With a single barrel of crystal-clear, precisely engineered urea solution, Yang opened the path to green entrepreneurship—pioneering diesel emission reduction awareness across Taiwan.

Caption:  NOVAX’s self-developed i-Depot system integrates IoT, safety controls, and usage management into a single intelligent dispensing solution.
Guided by the spirit of collective growth and efficient leadership, shaping enduring corporate sustainability.
Building on NOVAX’s market-leading position in the AdBlue® sector, Chairman Yang Lien-Chih has advanced a business philosophy rooted in “reverence for nature, compassion for people, and collective prosperity.” He further introduced the “Five Arrows” growth strategy, positioning NOVAX as a “system architect for sustainable action.” The five strategic divisions are as follows:

1. AdBlue® Applications Division:
   Through smart storage tanks and the i‑Depot dispensing system, NOVAX has established over 570 refueling stations across Taiwan, offering high-specification AdBlue® products with integrated data management capabilities.

2. Waste Mattress Recycling Division:
   By implementing automated dismantling lines, the company disassembles used mattresses and transforms them into recycled materials—addressing one of the most challenging issues in waste resource recovery.

3. ROSEs High-Speed Fermentation System Division:
   This system converts organic waste into valuable bio-fertilizer and soil conditioner within 12 to 24 hours. It integrates automated material handling with proprietary enzyme formulations, and is scheduled for on-site testing in Taiwan this August.

4. Thermoset Plastic Pyrolysis R&D Division:
   Utilizing low-temperature catalytic pyrolysis technology, NOVAX is developing processes to convert thermoset plastic waste into reusable oil at lower energy costs. This initiative aims to overcome a longstanding challenge in the industry and will serve as a focus for future innovation.

5. DLED Smart Lighting Control Division:
   The “Green Light Leasing Program” provides energy-efficient lighting solutions with zero upfront equipment costs for commercial buildings, communities, and underground parking facilities. Offered under a shared-revenue model, this program promotes accessible, low-carbon lighting upgrades.

Caption: Chairman Yang Lien-Chih of NOVAX Material & Technology pictured in front of the company’s global market deployment map.
Turning Commitment into Action to Write a Defining Chapter in Social Care.

On April 8, 2025, Chairman Yang Lien-Chih formally issued the “NOVAX Sustainability Declaration” through the company’s internal network, reaffirming sustainability as the cornerstone of corporate development. Guided by the belief that “we do not wait for the future—we lead it,” Yang called for a collective commitment to energy conservation, carbon reduction, circularity, and green innovation.

He emphasized that a company’s role goes far beyond generating revenue—it must create tangible value for both society and the environment through sustainable practices and technological advancement. He personally led NOVAX in social engagement efforts, such as donating pandemic prevention supplies to local communities, embodying the company’s core spirit of “reverence for nature and compassion for people.”

In the area of circular economy, Yang introduced initiatives such as mattress deconstruction and material reuse, setting a model for ESG-driven innovation and demonstrating the company’s social impact through action.

The 2025 Excellence Summit Award honors organizations and leaders for outstanding achievements in innovation, brand building, and sustainable development.

Founder Yang Lien-Chih was awarded the “Leadership Award” for his forward-looking vision in environmental sustainability and circular economy, as well as for his value-driven leadership that aligns business success with social progress. His commitment showcases how Taiwanese entrepreneurs are shaping a better society and planet with integrity and action.

With strong execution and purpose-centered leadership, Yang has guided NOVAX from a product supplier to a true sustainability enabler—expanding the global reach of Taiwan-made solutions and continuously writing new chapters in green technology. As one of the most influential business leaders of our time, Yang envisions leading the company for another 36 years, with a bold goal to position NOVAX as a core player in the global green tech supply chain by 2030.

He continues to promote smart manufacturing and data-driven optimization, ensuring that NOVAX’s products and services evolve with the times—delivering clearer blue skies and wider green landscapes. To Yang Lien-Chih, leadership is not merely a title, but a long-term commitment to “bringing more possibilities to society.”

This enduring spirit is what gives the 2025 Excellence Summit Leadership Award its deepest meaning.